Experienced Web Content Manager, Producer and Designer
Online Publishing | Raleigh-Durham, North Carolina Area, US
Web/Graphic designer with a strong background in web production.
Specialties: Content and email management and strategy, Various Content Management Systems, Project Management and execution, Wide knowledge of Adobe Creative Suite, CSS, XHTML, Various analytics software, Dreamweaver, WordPress, MailChimp, Visio & MS Office Suite, SEO management and strategy, Mac and Windows operating systems; Extremely dedicated and reliable.
2005 - Present
Principal Owner / Brave Little Soul Media LLC
+ Provide solutions for content management, strategy and email marketing.
+ Develop, design and deliver personal and small business websites.
+ Provide brand strategy and art direction from inception to completion.
+ Design graphic content and print materials including newsletters, business cards, etc.
+ Other services include: SEO, copywriting and social media marketing/strategy.
Current client: Carnival Cruise Line
Web Content Specialist (Consultant) / BGT Digital experience solutions | PwC
+ Responsible for all ship deck plan updates for one of BGT's key clients, Carnival Cruise Lines.
+ Assisted with relaunch and optimization of deck plans from Flash to HTML5.
+ Collaborated with Project Managers to ensure deliverables were executed in a timely manner.
+ Managed and uploaded large quantities of content via Content Management System.
+ Updated image maps and XML code as needed as well as QAed and reported bugs.
Content Producer (Consultant) / 1800PetMeds
+ Researched and created enticing and SEO-optimized product copy for merchandise.
+ Coded HTML email sign-up template and eBay About Us page.
Associate Director, Webmaster / United Way of Miami-Dade
+ Planned, organized and executed all phases of United Way website production and maintenance.
+ Ensured the accuracy and quality control of all website content and other web related projects.
+ Created mass email communications, including design, coding, testing and deployment.
+ Communicated with all levels of the organization to execute projects in a timely manner.
+ Managed vendor contacts, including developers, domain managers and host partners.
+ Created banner ads and assisted with social media marketing efforts.
Websites: www.unitedwaymiami.org | www.unitedwaycfe.org | www.miamiwinefestival.org
Web Production Coordinator (Consultant) / Pediatrix Medical Group | MEDNAX
+ QAed and migrated content for corporate and practice-based sites to new template.
+ Customized wordpress templates for conference websites:
www.worldsymposium.net | www.100000babiescampaign.com | www.specialtyreview.com
+ Created and coded mockups based on design recommendations and audience needs.
+ Conceived and implemented layout modifications/updates across multiple sites.
+ Created graphics, presentations (Powerpoint and Prezi) and other design collateral as requested.
+ Worked with web and marketing specialists on a variety of projects including email campaigns, landing page redesigns, transitioning employee newsletter from print to web, content strategy and template modifications.
Content Producer (Consultant) / Reader's Digest
+ Assisted in building taxonomies of mobile apps and organizing/sourcing content.
+ Assisted in other optimization and QA efforts.
+ Assisted in global CMS migration from TeamSite to WordPress.
+ Assisted in article SEO optimization of 'Family Handyman' channel including rewriting and editing article titles, descriptions and image paths.
Web Content Manager / Gen Art
+ Responsible for daily production and maintenance of content and email campaigns for 5 major cities.
+ Maintained publishing and email campaign schedule
+ Produced eblasts, invitations, newsletters and other promotional/marketing content
+ Employed search engine optimization strategies
+ Aided in social media marketing/promotion
+ Designed various graphic web content
Web Producer / Hachette Filipacchi Media U.S.
+ Produced content for PointClickHome.com (ELLE Decor, Metropolitan Home and Home magazine web portal) and WomansDay.com
+ Worked closely with the editorial and tech departments to produce content
+ Assisted in site-wide redesigns, QA, troubleshooting and CMS migrations
+ Created wireframes, sitemaps, mockups and other website specifications
+ Created and updated graphics, printable downloads and advertisements
Woman's Day Magazine Art Intern / Hachette Filipacchi Media U.S.
Assisted the creative director and designers with creating page layouts, scanning film, creating art boards, photo research, etc.
Office/Database Manager / CUNY- Hostos Community College
Managed an adult language immersion program of approximately 200 students, developed and streamlined office systems and procedures, managed program database, created all promotional materials including flyers, newsletters, pamphlets, etc.